What is typography?

Typography is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters (kerning).

Typography is the work of typesetters, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists, and, now, anyone who arranges words, letters, numbers, and symbols for publication, display, or distribution, from clerical workers and newsletter writers to anyone self-publishing materials.

• Types of Fonts

Most of the fonts can be classified into one of five basic groups that is Serif, Sans serif, Slab Serif, Script and decorative style fonts.

Serif Fonts -

In typography, a serif is a small line or stroke regularly attached to the end of a larger stroke in a letter or symbol within a particular font or family of fonts. A typeface or font family making use of serifs is called a serif typeface and a typeface that does not include them is a sans-serif one. Some typography sources refer to sans-serif typefaces as grotesque or Gothic and serif typefaces as roman.
Serif Fonts - Times New Roman, Bodoni, Bembo, Garamond, Galliard, Granjon, Goudy Old Style, Minion, Palatino etc.

Sans Serif Fonts -

In typography and lettering, a sans-serif, sans serif, gothic, or simply sans letterform is one that does not have extending features called "serifs" at the end of strokes. Sans-serif fonts tend to have less stroke width variation than serif fonts. Sans-serif fonts have become the most prevalent for display of text on computer screens. On lower-resolution digital displays, fine details like serifs may disappear or appear too large.
Sans Serif Fonts - Helvetica, Univers, ITC Avant Garde, Brandon Grotesque, Gotham, Avenir, Century Gothic etc.

Slab Serif Fonts -

In typography, a slab serif typeface is a type of serif typeface characterized by thick, block-like serifs. Serif terminals may be either blunt and angular (Rockwell), or rounded (Courier). Slab serifs were invented in and most popular during the nineteenth century. Slab serifs form a large and varied genre. Some such as Memphis and Rockwell have a geometric design with minimal variation in stroke width: they are sometimes described as sans-serif fonts with added serifs.
Slab serif Fonts - Courier, Rockwell, Clarendon, Egyptienne, Beton Bold etc.

Script Fonts -

Script typefaces are based upon the varied and often fluid stroke created by handwriting.[1][2] They are generally used for display or trade printing, rather than for extended body text in the Latin alphabet. Some Greek alphabet typefaces, especially historically, have been a closer simulation of handwriting.
Script Fonts - George Bickham, Kuenstler Script, Snell Roundhand Script, Monopola Script etc.

Decorative Fonts -

Decorative, or display fonts forgo conventions in favor of a unique and appealing typeface. Most decorative types are useful for a variety of industries and needs, as they are generally tailored to specific companies. Decorative fonts are rarely used for long strings of text. Instead, they’re ideal for letter- and word-marks that are more economical with the letter ‘c’.
Decorative Fonts - Moon Star, Circus, Builder, Starfish etc.